ICA Education Logo1.833.829.3960
    FREE TRAINING FOR NEW & LICENSED INSURANCE AGENTS

    Your License Got You In The Door.It Never Taught You How To Sell.

    Watch the short video below to see how live instructor-led classes, a 24/7 AI coach, and real agency growth coaching turn licensed agents into top producers — without going back to school or learning the hard way.

    Live insurance training class with David Allen
    David Allen — Commercial Lines & Sales
    Watch Free Training
    DA
    JK
    DG
    5.0

    500+ agents trained · "Life changing for our agency"

    Memberships from $97/mo · Annual members save $394

    ★"Life changing for our agency."— Joseph MacEgan
    5.0 on Google•Training agents since 2014•35+ live courses
    SINCE 0 Training agents nationwide
    |
    0+ Live instructor-led courses
    |
    0+ YRS Instructor field experience
    |
    0 STATES Approved CE credits
    |
    ★ 0.0 Google rating

    Nobody Tells New Agents The Truth. So We Will.

    The exam taught you to pass a test. Not close a client.

    Licensing courses end exactly where the real job begins. You memorized definitions. Your first prospect doesn't ask for definitions — they ask why they should trust you with their family's coverage. That's a skill, and nobody handed it to you.

    Self-paced videos leave you alone at 11 PM with no one to ask.

    The big course mills sell you recordings narrated by someone who's never quoted a policy. When you hit the question that actually matters — the COI headache, the E&S placement, the claims-made trap — there's no hand to raise. Just a support ticket.

    Every month below quota is commission you never get back.

    This is the expensive part. Not the course you didn't buy — the deals you didn't close while you were guessing. A producer who masters commercial lines a year earlier doesn't earn a little more. They earn it every renewal, every year, compounding.

    "It's not a you problem. It's a training problem. And it's fixable — fast."

    Built In 2014 To Give ICA's Own Agents An Unfair Advantage. Now It's Yours.

    Colorado Springs, 2014. Insurance Centers of America had been placing policies since 1970 — and watching the same movie on repeat: sharp, licensed, motivated agents stalling out. Not because they lacked drive. Because everything past the license exam was tribal knowledge — locked in the heads of 30-year veterans.

    So ICA did something the course mills never will: they put the veterans on camera, live, in small classes, and let agents ask the questions the textbooks skip. The agents who went through it out-produced the ones who didn't. By a lot.

    What started as a private edge for ICA's own network became a full education division — and today, any agent in America can walk through the same door. Live instructors. Real war stories. Questions answered in the moment, not in a forum thread.

    Live Training

    "We don't teach insurance from a script. We teach it from thirty years of scar tissue."

    THE SYSTEM

    The ICA Top Producer System™

    Three pillars. One outcome: an agent clients ask for by name.

    01

    LEARN LIVE.

    Small-class, instructor-led training — never pre-recorded. Pre-licensing to Complex Risk packages, taught by people with 30+ years writing real policies. Raise your hand. Get an answer. Same day.

    02

    SELL SMARTER WITH AI.

    Allen, your 24/7 AI coach, drills objections, role-plays prospects, and answers product questions at 11 PM when no human is awake. Plus the AI Marketing Hub: ads, emails, and social content generated in minutes — so you market like an agency with a full-time team.

    03

    GROW WITH COACHES.

    "Book time with me" one-on-ones with instructors. Agency growth coaching with David Allen. A community of producers who share what's working right now — not what worked in 2009.

    Everything You Get As An ICA Education Member

    The full live course library — 35+ courses. Pre-Licensing, Personal Lines, Commercial Lines, Sales & Marketing, and the Complex Risk packages (Garage, Restaurants, Contractors, Apartments, Workers' Comp). Purchased one at a time, this catalog runs over $4,400. Members attend everything.

    CE credits included — approved in 20 states. Knock out your continuing education with live instructors instead of click-through slideshows.

    Allen — your 24/7 AI coach. Objection drills, role-play, product answers, script practice. Always awake, never judging.

    The AI Marketing Hub. Generate ads, emails, social posts, and follow-up copy in your voice, in minutes. (Elite tier and above.)

    "Book time with me" instructor access. The feature students mention by name in our reviews — real one-on-one time with the people teaching you.

    Producer community + growth coaching. Surround yourself with agents who are building, not coasting. (Inner Circle / Annual.)

    New courses added continuously — your membership grows while you do.

    Full Catalog Value

    $0+

    if purchased individually

    Membership from

    $97

    per month

    "One Complex Risk package alone sells for $853. Membership starts at $97 a month. You can do that math faster than a prospect hangs up on a cold call."

    Learn From People Who've Actually Done The Job

    Not narrators. Not slide-readers. Producers, managers, and agency builders — live, in the (virtual) room with you.

    DA

    David Allen

    Commercial Lines & Sales Instructor

    30+ years in commercial lines and agency sales. The most-mentioned name on our Google reviews page — by a mile.

    JK

    Jan Krzykwa

    Training & Education Manager

    Runs the department; students call her patient, warm, and relentlessly invested in their progress.

    DG

    Desiree Gomez

    Pre-Licensing & Personal Lines Instructor

    Has sold insurance in all 50 states.

    SC

    Susan Cash

    Commercial Lines Instructor

    30+ years in commercial P&C and risk management.

    DA

    David Allen

    Commercial Lines & Sales Instructor

    30+ years in commercial lines and agency sales. The most-mentioned name on our Google reviews page — by a mile.

    JK

    Jan Krzykwa

    Training & Education Manager

    Runs the department; students call her patient, warm, and relentlessly invested in their progress.

    DG

    Desiree Gomez

    Pre-Licensing & Personal Lines Instructor

    Has sold insurance in all 50 states.

    SC

    Susan Cash

    Commercial Lines Instructor

    30+ years in commercial P&C and risk management.

    Agents Don't Leave Reviews Like This For Course Mills.

    Real Google reviews. Real names. Paragraphs, not star-taps — go read them all.

    "Life changing for our agency."

    "The training we received from ICA Education was absolutely life changing for our agency. The instructors went above and beyond to ensure we understood every concept."

    Joseph MacEganGoogle Review

    "10/10."

    "My experience with the Comprehensive Commercial Lines course was 10/10. Real world examples that I could apply immediately to my day-to-day quoting."

    Keith MeyerGoogle Review

    "A game-changer."

    "Working with ICA has been a game-changer. The live interaction makes all the difference compared to just watching videos."

    Marian AmponGoogle Review

    "Learned more commercial insurance from David than from anyone."

    "I've learned more commercial insurance from David than from anyone across my entire career. His 30 years of experience shines through in every session."

    Ian H. Lindsay, ARM, ERM, AISGoogle Review

    "Patient, thorough, genuinely invested."

    "Jan is patient, thorough, genuinely invested in our success. She checked on my progress through the whole CSR course."

    Tina SturgillGoogle Review

    "The 1-on-1 access is the standout."

    "The 'book time with me' one-on-one access is the standout feature. Getting to ask specific questions about my own clients is invaluable."

    Scott WojieGoogle Review

    Pick Your Path To Top Producer

    Every tier includes the full live course library and CE credits. The difference is how fast you want to grow.

    PROFESSIONAL

    $97/mo

    Less than one CE course — for the entire live library.

    • 30+ live CE courses (1-hour sessions)
    • Instructor-led webinars, small classes
    • ✕ Excludes Commercial Lines & Complex Risk
    • CE approved in 20 states
    • CE filed for you — no self-reporting
    • Allen AI Coach 24/7

    No commitment — cancel anytime.

    MOST POPULAR

    ELITE

    $197/mo

    One extra policy written pays for the year.

    • Everything in Professional
    • Unlocks Comprehensive Commercial & Personal Lines
    • AI Marketing Hub
    • Live AI working sessions
    • Producer community access

    3-month minimum commitment.

    BEST VALUE — SAVE $394

    ELITE ANNUAL

    $1,970/yr

    Lock your rate 12 months. Two months free.

    • Everything in Elite, locked 12 months
    • Priority support
    • Producer community access
    Enrollment closes Friday—0060h:0040m:0027s
    Elite monthly = $2,364/yr. Annual = $1,970. Same training, same AI, same coaches — $394 stays in your pocket.
    Not ready for a membership? Browse individual courses from $30 →
    THE DIFFERENCE TRAINING MAKES

    Same License. Two Completely Different Outcomes.

    Here's how the income trajectory looks 12 months out — with and without the ICA system.

    ✕

    Without ICA Education

    Figuring It Out Alone

    Month 1–3Learning the hard way. Lost deals. No framework.
    Month 4–6Still guessing on commercial lines. Referrals stall.
    Month 7–9Some traction but leaving money on table. No coach.
    Month 10–12Below quota. Missing renewals. Rethinking career.

    Est. Year-1 commissions: $18,000 – $32,000

    Lost opportunity: years of stalling

    With ICA Education

    The ICA Top Producer System™

    Month 1–3Live classes from day 1. Immediate framework. Allen drills objections nightly.
    Month 4–6Commercial lines confident. First complex risks quoted and won.
    Month 7–9Referrals compounding. 1-on-1 with David unlocks bigger accounts.
    Month 10–12Top-producer pipeline. Renewals stacking. Clients ask for you by name.

    Est. Year-1 commissions: $65,000 – $120,000+

    Compounding every renewal, every year

    There Are Three Ways To Learn This Business. Two Of Them Are Expensive.

    ICA Education

    ✓ Best Choice
    InstructionLive, small classes
    Your questionsAnswered in real time
    AI coach 24/7✅ Allen
    Marketing help✅ AI Marketing Hub
    1-on-1 access✅ Book time
    CE credits✅ 20 states, live
    Cost of slow path—

    Self-Paced Course Mills

    InstructionRecordings
    Your questionsSupport ticket
    AI coach 24/7❌
    Marketing help❌
    1-on-1 access❌
    CE creditsClick-through slides
    Cost of slow pathMonths of stalling

    Figuring It Out Alone

    InstructionTrial & error
    Your questionsUnanswered
    AI coach 24/7❌
    Marketing helpDIY
    1-on-1 access❌
    CE credits❌
    Cost of slow pathYears of lost commissions
    ICA EducationSelf-Paced Course MillsFiguring It Out Alone
    InstructionLive, small classesRecordingsTrial & error
    Your questionsAnswered in real timeSupport ticketUnanswered
    Who's teaching30+ yr producersAnonymous narratorsNobody
    AI coach 24/7 Allen❌❌
    Marketing help AI Marketing Hub❌DIY
    1-on-1 access Book time with instructors❌❌
    CE credits 20 states, liveClick-through slides❌
    Cost of the slow path—Months of stallingYears of lost commissions

    Frequently Asked Questions

    Twelve Months From Now, You're One Of Two Agents.

    The first one is still quoting and praying — losing winnable deals to producers who simply know more. The second one walked into live classes, drilled with Allen at midnight, booked time with a 30-year veteran when a deal got complicated — and became the agent clients ask for by name.

    Same license. Same market. Different training.

    Memberships from $97/mo · Annual members save $394 · Questions? 1.833.829.3960

    ICA Insurance Education is the education and sales-training division of Insurance Centers of America, Inc., founded in 2014 and headquartered in Colorado Springs, Colorado. ICA Education delivers 35+ live, instructor-led online courses for insurance agents nationwide — pre-licensing, personal lines, commercial lines, sales and marketing, and complex risk — taught in small classes by instructors with more than 30 years of field experience, including David Allen, Jan Krzykwa, Desiree Gomez, and Susan Cash. Continuing education credits are state-approved in 20 states (AL, AZ, CA, CO, GA, IL, IA, MS, MO, NM, OH, PA, SD, TX, VA, WA, WI). ICA Education holds a 5.0-star Google rating and serves new agents, licensed producers, and agency teams across the United States.

    Ready to become a Top Producer?

    Memberships from $97/mo · Annual members save $394

    Elite Annual

    $1,970/yr

    vs. monthly

    Save $394

    From $97/mo · Annual saves $394